Here we’ve gathered the KUDOS case archive for easy browsing. Enjoy 👀
inDriveKazakhstan09.2023
Rules of Rides
Launch the new inDrive “Rides” feature and create a special project with artists. The idea started small but grew into a much larger campaign during delivery.
Result
In 30 days, KUDOS brought together 9 artists, 15 coffee shops and 7 creators. The special project generated 600,000 in monthly reach and attracted more than 1,000 contest participants.
At the request of creative agency “tm agency”, find bloggers for a video about camping styles, show that you can travel with Hyundai Mobility, and tell customers where they can go with a car on the subscription.
Result
The video series reached more than 1,000,000 views on YouTube.
Promote the Uzum Market stock liquidation through bloggers and Telegram seeding while keeping the sale exclusive and avoiding any expectation of regular discounts.
Fully produce an unconventional creator integration, secure the usage rights, and prepare the content for the brand’s further independent use and promotion.
Run an international New Year campaign promoting the LC Waikiki New Year collection (apparel, home goods) on Instagram and TikTok to grow reach, engagement, and sales across Kazakhstan, Uzbekistan, Tajikistan, and Kyrgyzstan, focused on major cities.
Result
The campaign engaged 20 creators and reached 10,000,000 in total.
Promote and develop a creative frame for the Uzum Market “Supersale”, focused on warming up the audience and driving reach during the sale days through bloggers and creative mechanics.
