01
Task
Support Dodo’s tenth anniversary with a series of weekly creator livestreams.
Dodo — 10 Years
Support Dodo’s tenth anniversary with a series of weekly creator livestreams.
- KUDOS role
- Online-show concept and mechanic; creator selection and coordination; stream structure and questions; promotion and livestream support.
- Date
- 9–30 April 2021
- Result
- Four creators hosted four livestreams with 16 guests. The project drew 600,000 livestream viewers and delivered 150% of KPI.
Campaign dossier · 01—03
Case analysis
02
Strategy
Turn the anniversary into a repeatable online-show format with a new topic and creator each week.
03
Execution
KUDOS developed the online-show concept and mechanic, selected and coordinated four creators, prepared the stream structure and questions, and supported promotion and delivery.
Campaign results
- Livestream viewers
- 600,000Campaign total
- KPI delivery
- 150%Campaign total
- Creators
- 4Campaign total
- Livestreams
- 4Campaign total
- Guests
- 16Campaign total
Campaign publications
Creator integrations4 publications