KUDOS
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ABOUT KUDOS

Creative agencyfor influencer marketing.

We develop and run creator campaigns end to end: from the business challenge and talent selection through production, placement, analysis, and the next move.

KUDOSHuman influence. A system you can manage.
10,000+
creator integrations
1,000+
advertising campaigns
10
countries in our track record
5+ years
in the market

Where KUDOS worksRussia · United States · Kazakhstan · Uzbekistan · Kyrgyzstan · Tajikistan · Georgia · Türkiye · Serbia · Azerbaijan

Inside the brandbook

The KUDOS story

  1. March 2021

    Russia · United States

    Started as a subcontractor to creative agencies

    Our first major projects included campaigns for Hyundai, Dodo Pizza, and SHEIN. The team grew SHEIN in Russia, then continued working in the US market with its GLOWMODE sub-brand.

    • Hyundai
    • Dodo Pizza
    • SHEIN
    • GLOWMODE

  2. 2022

    Russia · Almaty · Central Asia

    Moved to direct brand partnerships

    A year later, direct partnerships with brands became KUDOS’s core model. Following the transformation of the advertising market, the agency moved its headquarters to Almaty and focused on new markets. Our work with Hyundai and Dodo Pizza continued across Central Asia, and ASUS became one of our first major projects in Kazakhstan.

    • Hyundai
    • Dodo Pizza
    • ASUS

  3. 2023

    Kazakhstan · Kyrgyzstan · Georgia · Uzbekistan · Türkiye · Tajikistan

    Became a regional agency

    KUDOS began collaborating closely with inDrive on special projects, including the “Rules of the Ride” campaign, and launched campaigns in Kazakhstan, Kyrgyzstan, Georgia, Türkiye, and Tajikistan. During the same period, the agency entered Uzbekistan together with Yandex Go.

    • inDrive
    • Yandex Go

  4. Since 2024

    Kazakhstan · Uzbekistan · Serbia

    Strengthened our position in key markets

    KUDOS works closely with the Uzum ecosystem and continues to grow its presence in Uzbekistan. Serbia was added to the agency’s geography. Today, the team focuses on Kazakhstan and Uzbekistan, working primarily with fashion brands, technology companies, and large digital ecosystems.

    • Uzum
    • LC Waikiki

KUDOS today

03 / 2021
launched
5+ years
in the market
10 countries
in the agency’s track record
KZ + UZ
key markets today

This journey taught KUDOS to adapt quickly, enter new markets, and build long-term relationships between brands and creators.

Why we buildKUDOS this way

Clients come to an agency for help. But sometimes they get another team they have to manage themselves—chasing deadlines, gathering information, and sorting out problems.

We believe a strong agency should take that work off the client’s plate, not add more to it.

A campaign is more than a budget: it also requires the team’s time, leadership attention, and the client’s reputation. We handle rescheduling, revisions, and day-to-day issues ourselves. We involve the client only when the decision is theirs, or when an issue affects timing, budget, quality, or the expected outcome. And when we do, we arrive with options and a recommendation.

This way, the client understands what is happening without becoming the agency’s dispatcher. And the finished work is something they want to show to colleagues, leadership, and the market.

Kudos to thosewho contribute morethan expected.

At the heart of the KUDOS name is recognition of a contribution that stands out. It is not routine praise or a reward for overwork. It is genuine respect for someone who does more than simply complete their part: they see an opportunity and strengthen the overall result.

Doing more means thinking one step ahead, spotting a risk, and bringing an idea or a solution.

We say “kudos” when:

  • A client helps us understand the business in greater depth and backs a strong decision.
  • A creator keeps their own voice and suggests an idea that makes the content stronger.
  • A team member sees what could be improved and brings a solution before being asked.

Behind the scenes can be complex.For the client, it must be clear.

For the client, strong service feels simple: we do not pass on every problem; we return with a clear next step.

01Context
02Review
03Alignment
04Decision
One clear next step

At the outset, we agree on the objective, roles, timing, success criteria, and risks.

Throughout the process, we hold the context and coordinate everyone involved. When a client decision is essential, we do not bring them a raw problem; we bring options and our recommendation.

After the campaign, we review the outcome: what worked, what did not, and what we will change in the next cycle.

This way, the client gets more than a campaign. With every cycle, they understand creators, the mechanics of influence, and the decisions that work for their business challenge more clearly.

In practice, everything rests on three principles.

01.

Return with a solution

We do not hand the client our internal chaos. We first work through it ourselves, prepare options, and then come back with: what happened, what it affects, and what we recommend.

02.

Align before we start

Before kickoff, we agree on responsibilities, timing, and how success will be assessed. We own what depends on us and flag external risks in advance.

03.

Do not bet on one big idea

We study the context, develop options, test hypotheses, and evaluate the result. We separate facts from assumptions and personal taste, then decide what to do next.

The work does not end with the report.

THE KUDOS LOOP. 1. Analyze the challenge. 2. Act. 3. Review the result. 4. Next cycle. The result starts the next cycle.

How we show upat work.

Principles explain how we run a campaign. Values define the behavior we expect from one another every day.

01OwnershipWe look for what we can influence and do not hide behind external circumstances.

We spot risks before they cause a failure, develop options, and take part in implementing the solution. Explaining the cause does not replace the next action.

02Results focusWe manage the work through to completion—we do not confuse activity with progress.

We stay on top of timing, quality, communication, and the next step. For us, a result is work we have organized well within the limits of what we can genuinely influence.

03Continuous improvementEvery outcome becomes input for the next cycle.

We review what worked, what needs to change, and which improvement should become part of the process, the playbook, or the next campaign.

04FeedbackWe talk about the work directly, specifically, and respectfully.

We discuss the decision or behavior, not the person. We explain what can be improved and give a clear reference point for the next similar situation.

WhatKUDOS looks like.

Approved logo assets, three core colors, and an energetic digital language: bold typography, a dark background, and a coral accent.

Core colors
KUDOS Coral#FD6533
KUDOS Black#0C0C0C
White#FFFFFF
Usage

Use the approved logo assets. Do not stretch, recolor, or rebuild the mark.

Results come fromwell-organizedwork.

Vyacheslav Volkov, CEO KUDOS
Vyacheslav VolkovCEO KUDOS

We cannot control algorithms, the client’s product, or the audience’s reaction. But we can control our own work: how deeply we understand the challenge, how well we organize the process, whether we flag risks in time, and what conclusions we draw afterward.

If the client receives work they can be proud of—and understands throughout what is happening and what comes next—then we have done our job well.

See KUDOS workDiscuss a campaign