01
Task
Promote the “Everyday Value” flight on Uzum Market through bloggers, stressing that it is a regular offer with consistently good prices, not a sale.
Everyday value
Promote the “Everyday Value” flight on Uzum Market through bloggers, stressing that it is a regular offer with consistently good prices, not a sale.
- KUDOS role
- KUDOS owned blogger selection, the lifestyle-content strategy, and stories coordination.
- Date
- Autumn 2024
- Result
- The campaign generated 20,000 clicks and reached 1,500,000.
Campaign dossier · 01—03
Case analysis
02
Strategy
Position “Everyday Value” as a regular offer with consistently good prices rather than a sale, through bloggers’ lifestyle content.
03
Execution
Lifestyle-content stories in which bloggers show good Uzum Market prices available every day without waiting for promotions, stressing shopping convenience and a wide assortment.
Campaign results
- Clicks
- 20,000Campaign total
- Campaign reach
- 1,500,000Campaign total
Campaign publications
Creator integrations16 materials
@obidjon_nasriddinovGoogle Drive · Story recording↗@dilbar__zakirovaGoogle Drive · Story recording↗@zeboraximova_Google Drive · Story recording↗@azodaofficialGoogle Drive · Story recording↗@maftunshokirovaGoogle Drive · Story recording↗@salikh_prodGoogle Drive · Story recording↗@karimarizayevaGoogle Drive · Story recording↗@sevara.adkGoogle Drive · Story recording↗@shahlo_alijonovaGoogle Drive · Story recording↗@xonzodadostovaGoogle Drive · Story recording↗@famuso__Google Drive · Story recording↗@_feruzayusupovaGoogle Drive · Story recording↗@sevars.lifeGoogle Drive · Story recording↗@fayka.vinesGoogle Drive · Story recording↗@seviwaGoogle Drive · Story recording↗@mavluda_hikmatova__Google Drive · Story recording↗