01
Task
Launch an April Fools creator activation for Dodo built around a musical pizza box.
Dodo Musical Pizza
Launch an April Fools creator activation for Dodo built around a musical pizza box.
- KUDOS role
- Creator-support mechanic; creator selection and coordination; prop delivery; briefing; production organization and content handoff.
- Date
- 1 April 2021
- Result
- The campaign reached 200,000. Four creators published 4 Instagram Stories.
Campaign dossier · 01—03
Case analysis
02
Strategy
Turn the product joke into a short native Instagram Stories scenario and carry the same mechanic through several creators.
03
Execution
KUDOS developed the creator-support mechanic, selected and coordinated creators, arranged prop delivery, ran the briefing, and organized production of the publication materials.
Campaign results
- Delivery timeline
- 1 weekCampaign total
- Campaign reach
- 200,000Campaign total
- Creators
- 4Campaign total