01
Task
Tashkent stores were running supersales of trending products. Goals: drive customers in-store (Trial) and build a trendy image (Consideration).
Supersale
Tashkent stores were running supersales of trending products. Goals: drive customers in-store (Trial) and build a trendy image (Consideration).
- KUDOS role
- KUDOS owned the content strategy, blogger selection, and production of both video formats.
- Date
- February 2025
- Result
- Campaign reach was 500,000, and store traffic grew by 10%.
Campaign dossier · 01—03
Case analysis
02
Strategy
Split the content into trend videos (image, Consideration) and store reviews (in-store traffic, Trial).
03
Execution
Split the videos into two parts: trend videos and store reviews.
Campaign results
- Campaign reach
- 500,000Campaign total
- Store traffic
- +10%Campaign total
Campaign publications
Creator integrations2 materials