Product liquidation

Promote the Uzum Market stock liquidation through bloggers and Telegram seeding while keeping the sale exclusive and avoiding any expectation of regular discounts.

Position the liquidation as a one-off, exclusive opportunity, sustaining a sense of scarcity and urgency without training the audience to expect regular sales.

A “TV shopping” idea: bloggers recorded videos showcasing each lot in a broadcast format, in stories that stressed how limited the liquidation was, while Telegram used an “information leak” format across unofficial channels to underline the rare chance to take advantage of big discounts. The approach lifted audience engagement and kept attention on how unique the offer was.