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Yandex DeliveryUzbekistan

Courier vacancies

Select high-reach Instagram accounts and fun Telegram channels to distribute courier videos, focused on Tashkent.

KUDOS role
KUDOS owned placement selection, production of the varied viral videos, and their distribution across Telegram and Instagram.
Date
Summer 2024
Result
The campaign reached 500,000 users.
Campaign dossier · 01—03

Case analysis

01

Task

Select high-reach Instagram accounts and fun Telegram channels to distribute courier videos, focused on Tashkent.

02

Strategy

Select high-reach Instagram accounts and fun Telegram channels and distribute varied viral courier videos through them, focused on Tashkent.

03

Execution

Created varied viral videos for publication across different Telegram channels and Instagram accounts.

Campaign results

Campaign reach
500,000Campaign total

Campaign publications

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