01
Task
Launch the new inDrive “Rides” feature and create a special project with artists. The idea started small but grew into a much larger campaign during delivery.
Rules of Rides
Launch the new inDrive “Rides” feature and create a special project with artists. The idea started small but grew into a much larger campaign during delivery.
- KUDOS role
- Selection and coordination of artists and bloggers; brief preparation; material approval; organization of print materials and coffee-shop placement; publication support; statistics collection and reporting.
- Date
- 22 September–30 November 2023
- Result
- In 30 days, KUDOS brought together 9 artists, 15 coffee shops and 7 creators. The special project generated 600,000 in monthly reach and attracted more than 1,000 contest participants.
Campaign dossier · 01—03
Case analysis
02
Strategy
The verified working timeline tracks four workstreams: artists, printing, coffee shops, and bloggers.
03
Execution
KUDOS selected and coordinated artists and bloggers, prepared briefs, approved materials, organized print materials and their placement in coffee shops, supported publications, and collected statistics and reporting.
Campaign results
- Campaign reach
- 600,000Monthly
- Contest participants
- >1,000Campaign total
- Delivery timeline
- 30 daysBrief to delivery
- Artists
- 9Campaign total
- Bloggers
- 7Campaign total
- Placement points
- 15Campaign total
Campaign publications
Artist works8 publications
Creator integrations7 publications