01
Task
Run a reach campaign on TikTok with creators in humor and lifestyle.
inDrive Intercity
Run a reach campaign on TikTok with creators in humor and lifestyle.
- KUDOS role
- Creator selection and coordination; creative mechanic; video production and placement support.
- Date
- Autumn 2023
- Result
- 15M+ reach, 5 creators, CPM below 0.4k, and a 2-week campaign window.
Campaign dossier · 01—03
Case analysis
02
Strategy
Use native creative videos and a promo tag to increase reach while reducing CPM.
03
Execution
KUDOS launched the campaign with five humor and lifestyle TikTok creators and supported production and placement of the creative videos.
Campaign results
- Campaign reach
- 15M+2-week campaign
- Creators
- 52-week campaign
- CPM
- <0.4k2-week campaign
Campaign publications
Creator integrations5 publications