01
Task
Highlight the Mac&Cheese with Cheetos launch through TikTok creators.
Mac&Cheese x Cheetos
Highlight the Mac&Cheese with Cheetos launch through TikTok creators.
- KUDOS role
- Creator selection and coordination; briefing and content alignment; publication support; statistics collection and final reporting.
- Date
- 2021
- Result
- Six TikTok publications generated 5,908,000 views at a final CPM of RUB 109.
Campaign dossier · 01—03
Case analysis
02
Strategy
Present the product natively through humorous content instead of a direct advertising format.
03
Execution
KUDOS selected and coordinated six TikTok creators, prepared briefs, aligned content, supported six publications, and compiled the final reporting.
Campaign results
- Views
- 5,908,000Campaign total
- Creators
- 6Campaign total
- CPM
- RUB 109Campaign total