01
Task
At the request of creative agency “tm agency”, find bloggers for a video about camping styles, show that you can travel with Hyundai Mobility, and tell customers where they can go with a car on the subscription.
Camping
At the request of creative agency “tm agency”, find bloggers for a video about camping styles, show that you can travel with Hyundai Mobility, and tell customers where they can go with a car on the subscription.
- KUDOS role
- KUDOS owned host-blogger selection, the video-series production, and its placement on the Hyundai Russian channel.
- Date
- Summer 2021
- Result
- The video series reached more than 1,000,000 views on YouTube.
Campaign dossier · 01—03
Case analysis
02
Strategy
Show different camping styles and suitable routes through travel bloggers, tying the theme of travel to the Hyundai Mobility subscription.
03
Execution
Found three bloggers who love to travel and filmed a series of videos with them as hosts on the Hyundai Russian channel. The idea was delivered in three weeks.
Campaign results
- Video series
- 5Campaign total
- Creators
- 3Campaign total
- Views
- 1,000,000+Campaign total
Campaign publications
Creator integrations5 publications