01
Task
Highlight clearance products for relaxing in the yard or by the water, along with summer clothing, through a two-week creator campaign.
Chilla Season
Highlight clearance products for relaxing in the yard or by the water, along with summer clothing, through a two-week creator campaign.
- KUDOS role
- Creator selection and coordination; individual creative development; briefing and publication support.
- Date
- 2025 · 2 weeks
- Result
- The two-week campaign generated 7,128,100 in reach and delivered 240% of KPI.
Campaign dossier · 01—03
Case analysis
02
Strategy
Unite the campaign around the Chilla Season idea while developing a distinct creative video for each creator's style.
03
Execution
KUDOS coordinated 12 creators, prepared individual creative concepts, and supported delivery of the seasonal videos.
Campaign results
- Campaign reach
- 7,128,100Campaign total
- KPI delivery
- 240%Campaign total
- Creators
- 12Campaign total