All cases
LC WaikikiKazakhstanUzbekistanTajikistanKyrgyzstan

New Year 2024

Run an international New Year campaign promoting the LC Waikiki New Year collection (apparel, home goods) on Instagram and TikTok to grow reach, engagement, and sales across Kazakhstan, Uzbekistan, Tajikistan, and Kyrgyzstan, focused on major cities.

KUDOS role
KUDOS owned blogger selection, international campaign coordination, and promo-code and UTM tracking.
Date
December 2024
Result
The campaign engaged 20 creators and reached 10,000,000 in total.
Campaign dossier · 01—03

Case analysis

01

Task

Run an international New Year campaign promoting the LC Waikiki New Year collection (apparel, home goods) on Instagram and TikTok to grow reach, engagement, and sales across Kazakhstan, Uzbekistan, Tajikistan, and Kyrgyzstan, focused on major cities.

02

Strategy

Select on-brand bloggers for targeted promotion of the New Year collection using promo codes and UTM tags.

03

Execution

Selected on-brand bloggers and ran targeted promotion of the New Year collection with promo codes and UTM tags on Instagram and TikTok across four countries, focused on major cities.

Campaign results

Creators
20Campaign total
Campaign reach
10,000,000Campaign total

Campaign publications

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