01
Task
Run an international New Year campaign promoting the LC Waikiki New Year collection (apparel, home goods) on Instagram and TikTok to grow reach, engagement, and sales across Kazakhstan, Uzbekistan, Tajikistan, and Kyrgyzstan, focused on major cities.
02
Strategy
Select on-brand bloggers for targeted promotion of the New Year collection using promo codes and UTM tags.
03
Execution
Selected on-brand bloggers and ran targeted promotion of the New Year collection with promo codes and UTM tags on Instagram and TikTok across four countries, focused on major cities.