01
Task
Fully produce an unconventional creator integration, secure the usage rights, and prepare the content for the brand’s further independent use and promotion.
Production
Fully produce an unconventional creator integration, secure the usage rights, and prepare the content for the brand’s further independent use and promotion.
- KUDOS role
- KUDOS owned the creative idea, 3D graphics, and integration production, plus the rights buyout for independent promotion.
- Date
- 2024
- Result
- The campaign reached 500,000 users.
Campaign dossier · 01—03
Case analysis
02
Strategy
Build a non-standard blogger integration and buy out the rights so the brand can promote the content independently.
03
Execution
Came up with a creative idea, developed 3D graphics and production, and used trending slang to attract a young audience.
Campaign results
- Campaign reach
- 500,000Campaign total
Campaign publications
Creator integrations1 materials