01
Task
Promote and develop a creative frame for the Uzum Market “Supersale”, focused on warming up the audience and driving reach during the sale days through bloggers and creative mechanics.
Supersale
Promote and develop a creative frame for the Uzum Market “Supersale”, focused on warming up the audience and driving reach during the sale days through bloggers and creative mechanics.
- KUDOS role
- KUDOS owned the creative strategy and sale frame, blogger selection, and the individual creatives.
- Date
- Autumn 2024
- Result
- The campaign reached 13,000,000 users.
Campaign dossier · 01—03
Case analysis
02
Strategy
Develop a creative sale frame: a three-day story warm-up followed by Reels stressing the sale’s scarcity, with an individual creative for each blogger.
03
Execution
Bloggers ran a three-day story warm-up, then published Reels stressing the sale’s scarcity; each blogger got an individual creative tailored to their style and audience.
Campaign results
- Campaign reach
- 13,000,000Campaign total